The last word has not been spoken with regard to e-mail marketing.
Heated discussions on web forums, new presentations and a large varietey of opinions abound. From people with know-how, people without know-how and people who think they know. There are advocates and opponents, and there are advantages and disadvantages, but above all there are many [...]

It has been clear for a number of years: E-mail marketing is an extremely strong marketing instrument. Everyone who listens today with just half an ear to the digital highway, will come into contact with e-mail marketing several times each week. Such a contact can take many different forms: As a recipient, as the sender [...]